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Southampton F.C

Supporting the team

Southampton Football Club

Southampton Football Club are an established Premier League side, and an original founding league member to boot. Adopting the position of ‘challenger’ brand, they refreshed their identity in 2019 with a new era firmly in sight.

Assuming the role of the creative midfielder, we provide on going support for their star-studded marketing team, getting stuck into every job that comes our way. The range of output — from stadium supergraphics to sales campaigns – plays to our strengths as an agency, and our tactical approach better enables the team in its bid to challenge the elite.

Tunnel Vision
The players’ tunnel is one of the most prestigious areas within the stadium.

In 2019 we were asked to design a new set of wall graphics for the upcoming season. Our solution acted as a rally cry for the players in the moments leading up to kick-off.

Land of Plenty attack every brief with careful consideration and immense attention to detail, often adding in-depth thinking and insights to their responses, beyond expectation. They are not only brilliant creatives, who help add value to the brand, but also great people to work with.

Charlie Read
Head of Brand and Marketing

Supporters’ club

We provide ongoing day to day support to the brand and design team


As a creative player, we bring flair to a wide range of jobs

There’s no ‘i’ in team

We collaborate to get the best results from every brief

That Festival Feeling
For the 2019/20 season, we were asked to create the club’s kit launch campaign identity.

Given the theme of ‘festival’, to align with the advertising creative, we mimicked The Saints’ famous red and white stripes with bold typo-graphics; pairing these with an offbeat, reportage photographic style, inspired by festival snaps.

Ever since signing with the club in 2018 we’ve embraced the challenge of building ‘The Saints’ brand, helping to deliver results season after season.