Everything we do is about helping you navigate towards a better brand and business, making incremental and important shifts along the way. Sure, the destination’s always different, but the journey always starts the same way…

Discovery

To reach higher ground, we need to know your starting point. Discovery’s all about understanding your wider world and benchmarking your business against key ideas and ideals, all whilst soaking up the glorious nuance.

Questioning

Good questions unlock the sort of insights that lead to effective work. We always start with a questionnaire, interviews, and above all; excited curiosity.

Benchmarking

Benchmarking where you currently sit in your industry, or in terms of good business practice and brand performance helps us to identify where you need to shift.

Research

We dig deep to uncover customer, competitor and creative insights to guide our thinking and pave the path towards your vision.

Immersion

Seeing is believing. Where possible we always look to conduct a site visit or an experience testing exercise before we get into the nitty-gritty.

  • Questioning

  • Benchmarking

  • Research

  • Immersion

Strategy

You’re here because you want to get somewhere. We’ll guide you through a series of workshops to help you make important and informed decisions about the kind of business you want to be, and the kind of brand you need to be.

Vision

Start at the future and work back. Where do you see the business heading? Where are the opportunities to be better? Let’s define what your Utopia looks like.

Positioning

We carve out the specific space you own in the minds of your customers, and the market you compete in.

DNA

The essence of everything that’s uniquely you, from your purpose to your personality.

Story

People connect with stories not products or services. We help you craft the narrative around what you do.

  • Vision

  • Positioning

  • DNA

  • Story

Identity

Here, all your strategy bursts into colour as a living, breathing brand with a confident identity. Together we craft your visual and verbal language, capturing your unique character, spirit, and voice.

Building blocks

The individual bricks that make up your brand ID; the logo(s), colour palette and typography.

Visual world

The creative glue that makes things stick; illustration, icons, pattern, photography and the wider graphic language.

Tone of voice

The beat of your drum. How you talk, how you sound and how you make people feel.

Messaging

Crafted copy that reflects your positioning, communicates your offer and resonates with your audience.

  • Building blocks

  • Visual world

  • Tone of voice

  • Messaging

Delivery

Great brands don’t just live in documents. They need people to see, understand, and buy-into them. That’s why this step’s about bringing your work to a brave new world.

Assets

All your finalised brand assets and artwork files in one neat and tidy digital vault, ready to roll-out.

Guidelines

A brand guidelines and identity toolkit to keep everyone aligned as you move forward.

Go to market plan

Together, we map out the channels, touchpoints and timings for your launch and beyond.

Deliverables

The individual areas through which your brand lives. Whether physical, digital or experiential.

  • Assets

  • Guidelines

  • Go to market plan

  • Deliverables

Legacy

Your new brand’s just the beginning. So where next and what kind of mark do you want to make? This stage is about instilling a culture of continuous improvement.

Analysis

What's working? What's not? This is where we step back and review the journey so far.

The blueprint

Where are the opportunities for further improvements? A marginal gains mindset to drive change from the inside out.

Action plan

Guidance on how you can show up where it matters most, for both prosperity and the greater good of people and planet.

Education

How can you go one step further than your competition? What wisdom can you share to empower your people?

  • Analysis

  • The blueprint

  • Action plan

  • Education

Built on insight

Research is at the heart of our craft. It informs our client work and fuels our ideas and insights reports.

View The Shift Report