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The Shift: In ConversationWednesday 17th July

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The Shift: In Conversation Banner featuring images of the panellists

This summer we’re unveiling ‘The Shift: In Conversation’, our live events programme that delves into some of the key themes from our biannual, research-based reports.

The inaugural event will explore ideas from “The Shift: Hospitality” such as ‘how to engage with your local community’ and we are delighted to have award-winning food journalist Clare Finney chair a stellar lineup of guests including Johnnie Tate, Co-founder of Yard Sale Pizza; Terri Mercieca, Founder of Happy Endings; Greg Früchtenicht, COO at Saira Hospitality; and Liv Taylor, Head of Research at Land of Plenty. Join us for an evening of industry insights!

11.07.24Email usFor more

INTERVIEW: Tom HeyesUnder the hood at Goodhood

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Tom Heyes interview GoodHood

Ahead of their recent move into a new larger space near Spitalfields we sat down with Goodhood's Commercial Director – and studio pal – Tom Heyes for a refreshingly honest chat about the shifts in fashion, culture and lifestyle. This is a must read!

28.06.24Read More

A decade of deliciousness

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Our longest-standing client Yard Sale Pizza, is celebrating its 10-year anniversary, marking a decade of culinary excellence, community engagement, and spirit-led branding in partnership with Land of Plenty. Read more about what makes it such a special project for us.

26.06.24Read More


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On 19th May 2024, Land of Plenty Co-founder Joe Russell will be running the Hackney Half Marathon to raise money for MAP (Medical Aid for Palestinians). We have set up the following Just Giving page to receive donations towards this great charity/non-profit working to provide aid and access to high-quality care for Palestinians living through the current war. We would be hugely appreciative of any support you could give. 🙏


Nurturing the spirit of community

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Community is a word that gets bandied around a lot these days. But how do you bring it through your brand in a meaningful way? invited co-founder’s Joe and Jonny to discuss the importance of community for brand DNA.


NEW WORK: Happy Endings

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We’re thrilled to introduced our new case study for Ice Cream brand Happy Endings. Check out the world of fun, colour, nostalgia and chaos.

10.03.24 View Project

Hospitality: Paving the Path Forward

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Picture of Land of Plenty co-founder, Jonny Rowe

Land of Plenty co-founder Jonny Rowe speaks to Hospitality Net on the important role hospitality has in shaping our futures.


Embracing the 1%er philosophy

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Land of Plenty Co-founder Joe Russell speaks about 1%ers, and the continual pursuit of better...

02.02.24Read onLinkedIn