As a creative agency, the desire to improve things is ingrained in our DNA. The inherent nature of considering every detail of a client’s brand has always been a driving force.
As is outlined in our latest report “The Shift: Hospitality Edit”, the idea of marginal gains has reshaped our approach, leading to a mindset shift we now fondly call the ‘Brand 1%ers.’ It understands that not every idea has to be big or groundbreaking. By improving and optimising performance or ‘ways of doing’ by a small amount across a number of different areas it can lead to much more significant, noticeable improvements overall.