We’re excited to introduce the latest edition of The Shift, this time exploring the wonderful world of Health & Wellbeing – a sector close to our hearts (and souls). In this issue, we weave through the big shifts shaping the industry, with insight and guidance from some expert friends along the way.

Sound interesting? Take a look.

Introducing Kilter – Building with balance.

Amidst an industry clouded by mistrust, corporate agendas and empty promises, this Brisbane-based property developer set out to raise the bar – and redefine what responsible development looks like.

We partnered with Kilter to build a brand that reflects their ability to see opportunities where others may not. From early naming exercises to print, digital and environmental touch-points, we worked closely with the team to shape an identity that captures their precise, people-first approach.

Our most recent sweet treat is the first cookbook from ice cream genius and Happy Endings founder, Terri Mercieca.

Can fashion brands embrace sustainability without the pressure of being perfect? That was the question Joe and Liv posed last week at Source Fashion – Europe’s leading responsible sourcing show – where we joined the conversation on the ‘Source Debates’ stage to explore how brands can ultimately do better. It was a wonderfully fulfilling day, meeting inspiring and thoughtful people. Be sure to check out the next Source show in July.

We’re delighted to announce that we've partnered with the brilliant team at Futureproof to help us sharpen our strategy, embed sustainability deeper into how we work, and future-fit the business. It’s part of a wider commitment to building a more thoughtful, responsible studio – inside and out.

We're proud to share our recent work for Dāha, a Dublin-based brand inspired by wellness wisdom old and new.

Last week, we welcomed a group of hospitality dreamers over to the studio as part of the #shapewhatsnext London adventure.

Our Head of Research, Liv Taylor, looks at how brands can work with nature rather than against it.

Introducing 'The Shift: Fashion Focus', the second edition in our biannual, research-based reports. Following the success of the inaugural edition earlier this year, which focused on hospitality, this latest report delves into the transformative shifts within the fashion industry, spotlighting brands that are taking innovative approaches to sustainability, consumer engagement, and brand storytelling.

Sound interesting? Download the report and make The Shift.