What’s the future of hospitality?

Jonny Rowe

Co-Founder & Creative Director

Last week, we welcomed a group of hospitality dreamers over to the studio as part of the Shape What’s Next London adventure. The visiting cohort came from all corners of the hospitality world – architects and interior designers, tech systems providers, product engineers – all united by a shared curiosity about where the industry is heading.

We were invited to explore what the future of hospitality might look like through a brand-building lens, and consider the role branding can play in shaping better, more sustainable businesses across the sector.

As well as reflecting on our own journey as an agency and the importance of Hospitality to us, we went on to unpack the key ideas and insights from our “The Shift: Hospitality Edit”, which led to a tour of some of the places inspiring us around our local neighbourhood, including Ozone Coffee , Cubbits, Peoplecareplanetcare, Climpson & Sons, and Yard Sale Pizza 🍕

The afternoon shifted over to Coal Drops Yard, with a guided tour of the expansive Google HQ. There, we saw firsthand how hospitality drives employee engagement at a corporate level 🤯. It was fascinating to connect the dots between small-scale local hospitality and that of a global giant.

The next edition of Shape What’s Next lands in Copenhagen in October 25. Be sure to get your ticket… and we’ll see you there!