Avery Dennison x Patternity

Labels of love

To raise awareness of the sustainable materials within their portfolio, Avery Dennison – the world-leading label and trims innovator for the fashion industry – enlisted conscious thought leaders Patternity to define a narrative and creative tone rooted in nature.

We embraced the principles and beliefs of Patternity and their relationship with the world around us, following their lead to develop a series of labelling and packaging solutions in partnership with the Avery Dennison production team, that explored how we could still innovate whilst being kinder to the environment.

Each individual item within the pack heroed sustainable, compostable or recyclable materials, whilst their purpose and messaging revolved around doing things differently, and promoting a more conscious approach to apparel branding.

The pack was printed using HP Mosaic so that each and every sleeve was unique, much like the creative output of mother nature herself.

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Avery Dennison

Tools of the trade

ADTL

Celebrating a business at the top of its game

Fettle

Shaping up for growth

Le Biau

16th Century Modern

Let’s chat about how we can help you lay the foundations for better

Privacy Policy | Terms of Use | ©LANDOFPLENTY2023

Avery Dennison x Patternity

Labels of love

To raise awareness of the sustainable materials within their portfolio, Avery Dennison – the world-leading label and trims innovator for the fashion industry – enlisted conscious thought leaders Patternity to define a narrative and creative tone rooted in nature.

We embraced the principles and beliefs of Patternity and their relationship with the world around us, following their lead to develop a series of labelling and packaging solutions in partnership with the Avery Dennison production team, that explored how we could still innovate whilst being kinder to the environment.

Natural Selection

Each individual item within the pack heroed sustainable, compostable or recyclable materials, whilst their purpose and messaging revolved around doing things differently, and promoting a more conscious approach to apparel branding.

One of a Kind

The pack was printed using HP Mosaic so that each and every sleeve was unique, much like the creative output of mother nature herself.

Select Another Project

Avery Dennison

Tools of the trade

ADTL

Celebrating a business at the top of its game

Fettle

Shaping up for growth

Le Biau

16th Century Modern

Let’s chat about how we can help you lay the foundations for better

Privacy Policy | Terms of Use | ©LANDOFPLENTY2023

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