Credits
- Thinking —
Patternity
- Production —
Avery Dennison
- Product Photography —
Avery Dennison & SHED
Avery Dennison x Patternity — Labels of love
To raise awareness of the sustainable materials within their portfolio, Avery Dennison – the world-leading label and trims innovator for the fashion industry – enlisted conscious thought leaders Patternity to define the narrative for a special edition sample pack.
Category —
Sector —
We picked up the creative baton, combining their elemental principles with the most forward-thinking materials and finishes that Avery Dennison had at their disposal. The result was a series of labelling and packaging solutions that pushed the boundaries of environmentally responsible design.
Natural Selection
Each individual item within the pack heroed sustainable, compostable or recyclable materials, whilst their purpose and messaging revolved around doing things differently, and promoting a more conscious approach to apparel branding.
One of a Kind
The pack was printed using HP Mosaic so that each and every sleeve was unique, much like the creative output of mother nature herself.
