Inspired by history
From the caligraphic script-style logomark, to the 500 year-old French typeface, to the limestone-inspired colour palette—the building’s historic past informs every element of the identity.
Le Biau — 16th Century Modern
Le Biau is a modern, boutique chambres d’hôte (bed and breakfast), established and run by a British family in a stunningly renovated 16th Century farmhouse in the South of France. With almost 500 years of history to draw on, our identity celebrated its past; whilst preparing the business for the future.
Category —
Sector —
![](https://www.landofplenty.studio/wp-content/uploads/2024/01/LeBiau_Split_House_02.jpg)
Seeing the light
Photography was key to communicating the spectacular grounds, interiors, and experience. Exploiting the stunning French light, our photography brings a touch of contemporary to the traditional.
![](https://www.landofplenty.studio/wp-content/uploads/2024/01/LeBiau_Split_House_01.jpg)
![](https://www.landofplenty.studio/wp-content/uploads/2024/01/Le_Biau_Full_Screen_02_Desktop.jpg)
![Le Biau chambres d’hôte in the south of france. Printed collateral – Menu](https://www.landofplenty.studio/wp-content/uploads/2024/01/LeBiau_Split_Menu_01.jpg)
![Le Biau chambres d’hôte in the south of france. Printed collateral – Business Cards](https://www.landofplenty.studio/wp-content/uploads/2024/01/LeBiau_Split_Menu_02-1.jpg)
![Le Biau chambres d’hôte in the south of france. Postcards showing photo of the grounds](https://www.landofplenty.studio/wp-content/uploads/2024/01/LeBiau_Full_Bleed_01-scaled.jpg)
![](https://www.landofplenty.studio/wp-content/uploads/2024/01/LeBiau_Split_Illustration_02.jpg)
![](https://www.landofplenty.studio/wp-content/uploads/2024/01/LeBiau_Split_Illustration-e1704100923499.jpg)
The personal touch
The family’s personality shines through the tone of voice and identity, such as this illustration of the entrance, drawn by the owner.
![](https://www.landofplenty.studio/wp-content/uploads/2024/01/LeBiau_Full_Bleed_02-scaled.jpg)
By perfectly capturing the mood and tone of the residence, our identity enabled the owners to market the property to an international and cultured clientele.