Born in the same year
Not only was the brand typeface, Erbar Grotesk, inspired by the original blueprints, it was a font designed in the same year the building was built: 1926. We re-drew the W in the wordmark to reflect characteristics in the Ws on the blueprints.
For all Memphians
The stories helped to redefine the building, from run-down eyesore, to characterful do-gooder.
We commissioned Chicago-based cross-hatching maestro Landis Blair to beautifully bring the stories to life.