Projects Why Us? Contact


Shaping up for growth

Brand identity

Fettle is an interior architects firm, founded by two bright young stars. Having outgrown their current identity, they approached us to help them elevate their appearance in order to expand into new markets.

Their name speaks of refinement and craftsmanship. As characteristics inherent in their work, this formed the blueprint for our approach.

A material matter
We reflected their interest in materials through a variety of paper choices, finishes, textures and physical objects, to create a suite of brand communications that was as tactile as it was visually pleasing.

Most important for us was the internal impact of the rebrand, as it was the first time we felt like a high end, boutique design firm. The process helped us to recognise where we were going as a company, and we are thrilled with the final results. We could not recommend Land of Plenty highly enough.

Tom Parker

Express to impress

The new look better expressed Fettle's strengths and values

A higher plane

The identity has strengthened the team’s self-confidence


The work has helped them move into new territories, winning bigger jobs

Their new identity has the confidence and elegance of the studio’s output, as well as equipping them with the tools needed to compete at the highest level.