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La Brasseria

Modernising a Marylebone institution

Brand Positioning & Identity

The Fraquelli family had been serving Italian food to the Marylebone community for over 20 years, but had identified that their offer needed redefining for the modern diner.

We were enlisted by the London born sons to create a brand that reflected the fusion of their Anglo-Italian roots with a new all-day Brasserie proposition.

A local crowd
The restaurant had always been a central member of the Marylebone community, and we were keen to reflect that.

We invited Italian-raised illustrator Isabella Cotier to capture the local crowd; from fashionista to off-duty barista. The illustrations played a starring role in the identity scheme.

A rich palette
Aspects of the identity – including the palette of colours and materials – were influenced by the family’s Milanese roots and Lake Como retreat.

The pink, for instance, is inspired by the famous Candoglia marble within the Duomo di Milano in central Milan.

Pulling together
We worked closely with interior architects Fettle, to ensure that the identity worked hand-in-hand with their refit, considering colours, tones and textures together.

Taking a shine
We took an holistic approach to the brand identity. We chose to execute the logo only in gold, complimenting material choices throughout the physical space.

A truly collaborative process resulted in a solution that will enable the new generation of the Fraquelli family to serve food for the next 20 years… and beyond.

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