Bottling the special sauce
We believe that embedding a brand’s values in all aspects of the business is key to its success. So in order to communicate Yard Sale Pizza’s spirit to its growing team, we created a visually engaging staff manual that lived and breathed the brand’s values.
Variety is the spice of life
We first defined the brand’s values, from which everything followed. The multiple hand drawn logo strategy, for instance, expresses the values of individuality and creativity. Apart from distinguishing them from the myriad of cookie-cutter high street pizza joints, this approach of having sites unique to each location, also reflects the value the founders place on community.