We began with a name update, broadening appeal by adding in the word ‘Burger’ to ground the offer in the name itself. This developed into a flexible logo system, comprising of an elegant typeset gold TRUFFLE, juxtaposed by a variety of hand rendered or meaty looking BURGER typefaces, bringing the looseness of the fast food world to the table.
The luxurious truffle – the diamond of the culinary world – meets the humble burger – fast food’s original bad boy. A classic tale of West-End Girl meets East-End Boy.