Credits
- Photography —
Sam Smith, Molly Downs
- Web build —
Ben White
- Copywriting —
John Jones
Beat Hotel — Brand language placed centre stage
The Beat Hotel first opened as a stage at Glastonbury in 2011. It takes its name, and a heap of inspiration, from the original Beat Hotel in Paris, home to the Beat writers and artists who checked-in throughout the 50s and 60s.
In March 2019, the story continued, as the Beat Hotel followed the original Beats to Morocco – for a four day sojourn of music, food, culture and adventure – in Marrakech.
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Most important for us was the internal impact of the rebrand, as it was the first time we felt like a high end, boutique design firm. The process helped us to recognise where we were going as a company, and we are thrilled with the final results. We could not recommend Land of Plenty highly enough.
Festival Founder
The festival brought together a handpicked line-up of bands, dj’s, one-off global food collaborators, and a talks programme featuring some of today’s great minds.
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Co-ordination Manager
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